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Trade Show Exhibiting Success
It’s pretty simple. That’s what you’re looking for, and that’s what Trade Show Consultants
is all about.
With more than 40 years of sales and marketing experience, Peter LoCascio is an expert in helping companies achieve tangible, continual success at any trade show.
1. Plan
Plan and execute successful trade show exhibits for your company.
2. Improve
Improve your managing skills to simplify your trade show experiences.
3. Capitalize
Capitalize on all the unique opportunities available at trade shows.
4. Generate
Generate more quality sales leads at trade shows— in less time — than with any other marketing tool.
Bridging the Gap
Bridging the gap between trade shows and sales means making your company's trade show experience a sales producing event.
Click here to view the process...
Tradeshow Consulting Services
Peter LoCascio, Founder and President of Trade Show Consultants, provide clients of all sizes, types and industries with professional consulting services including but not limited to:
A. Personally consulting and guiding individuals responsible for the planning and execution of their trade show exhibiting functions, including: setting realistic goals and objectives; show and exhibit space selection, exhibit design, fabrication, and logistics; product presentation; training; sales lead generation; and follow-up.
B. Conducting on-site trade show exhibit and support program observation, functional evaluation, analysis, and documented improvement recommendations.
C. Conducting pre-trade show sales and marketing boothmanship workshops for exhibitors, usually the evening before show opening to focus attention, guide, and instruct booth duty personnel on how to maximize exhibiting opportunities.
D. Presenting in a live workshop the “Bridging Gap Between Trade Show and Sales” PowerPoint presentation during development stages of a client’s trade show planning to bring focus on fully utilizing the trade show as an effective marketing and sales promoting function.
E. Presenting live webinar “Bridging the Gap Between Trade Shows and Sales” to exhibitors of any sponsoring organization before their trade show to prepare their exhibitors to maximize their exhibiting effectiveness.
F. Participating as a member of a workshop team where Peter can bring his experience as a successful exhibit salesman, VP of an exhibit design firm, corporate trade show exhibits manager at Sperry UNIVAC, MEMOREX and Beckman Instruments, and VP and a founder of OrCAD Systems, Corporation, where trade shows were effectively used to build brand awareness, search and sign up worldwide distributors, perform primary market and product research, present and demonstrate live products, meet the press, train sales and technical support personnel, and actively demonstrate and sell product.
G. Consulting with trade show exhibit builders and various vendors in developing more effective marketing and sales techniques while learning to appreciate the client’s side of the business.
H. Providing assistance to the editorial and social media community wishing to use any of Peter’s 20 plus white papers on his web site for further comment, analysis and/or distribution, (with prior approval.)
I. Guest speaking at various advertising, marketing, sales, and trade show events, to share over 40 years of successful trade show exhibiting, sales-and sales management, marketing communications, business to business and consumer advertising, trade magazine publishing with supporting domestic and international trade shows, and entrepreneurial high technology experiences.
What Clients Say
"Working with Peter has been an invaluable experience! He helped sort out the important from not so important, and he pointed out tactics that worked to satisfy our show objectives. He was instrumental in setting up an actionable strategy for one of the biggest events in our industry. With Peter’s help, I was well prepared for the trade show, our booth looked awesome, everything worked, and we created many connections and subsequent sales. Peter brings to the table a wealth of trade show planning experience. He is easy to work with and accommodating to your schedule. In the end, working with Peter will save you lots of planning time if you are unsure how to tackle such an event. I apply experience gained from Peter to all my current and future events."
Svitlana Simohutina
Marketing Manager
